Arnie's Army Charitable Foundation

Animated branding bumpers for golf legend Arnold Palmer's family charitable foundation. After his passing in 2017, Range was tasked with updating the brand identity for Arnie’s Army Charitable Foundation. An iconic silhouette was needed to embody his life and legacy. For the logo identity, this youthful image was chosen to represent his iconic presence during the peak of his career. The motion identity was used in various videos to illustrate the transformation.

2017

Editing

Mickey Holden

Animation

Tom Theall

Client

Arnie's Army
Charitable Foundation